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Sanrio Announces Plans for Hello Kitty’s 40th Anniversary Celebration
Hello Kitty, the beloved pop icon created to inspire happiness around the world, is kicking off a year of festivities to celebrate her 40th Anniversary. In honor of this occasion, parent company Sanrio Inc. will present a world premiere Hello Kitty fan convention in partnership with Target, a first-of-its-kind museum exhibition, unique collaborations and limited edition commemorative products. Hello Kitty will celebrate her anniversary throughout the year with her devoted fans and continue to spread the message of friendship through the global ‘Share a Hug with Hello Kitty’ campaign.

"Since her introduction 40 years ago, Hello Kitty has always been about providing happiness, friendship and fun to the world," said Janet Hsu, President and COO of Sanrio, Inc. "We commemorate this 40th Anniversary with milestone events, experiences, and special products to connect with and thank fans & celebrate the enduring appeal of Hello Kitty."

· Hello Kitty Con 2014 - The Fan Convention: The first ever Hello Kitty fan convention in the world, Hello Kitty Con 2014 will be presented in conjunction with Target and designed for enthusiasts from around the world to come together to celebrate all things Hello Kitty. Taking place at The Geffen Contemporary at MOCA in Little Tokyo, Downtown Los Angeles, this milestone event places Hello Kitty fans at the center of the ultimate interactive experience. Fans will enjoy a full lineup of activations including the Hello Kitty Super Supermarket featuring a curated selection of vendors offering convention exclusives, products and experiences; a Hello Kitty retrospective and vintage shop selling rare collectibles from the past; integrated workshops, lectures and panel discussions; a tattoo shop; arcade; art installations; photo opportunities and more. Attendees will also be treated to sneak peeks into upcoming projects and partnerships and can find limited edition convention-only products and global exclusives at the official Hello Kitty Con 2014 pop-up shop. Target and Sanrio, celebrating more than 15 years as partners, will produce limited edition Hello Kitty product for the convention and Target will also offer special Hello Kitty 40th Anniversary product collections available at Target stores nationwide and online at Target.com beginning September 14. Hello Kitty Con 2014 will coincide with Hello Kitty’s official birthday on November 1st, and will run from October 30th - November 2nd at the Geffen Contemporary at MOCA. A limited number of tickets are available now for purchase on the 40th Anniversary microsite at Sanrio.com

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